Category Archives: customer experience
Every Page is a Landing Page
This is just a friendly reminder that when designing or redesigning your site, and when looking at your metrics, that every page on your site where a visitor can land is a landing page – whether it’s an identified landing page as part of a marketing campaign or an organic landing in the middle of nowhere [...]
Google Instant Previews: The First Things You Need To Know
Last week Google rolled out a feature they’re calling Instant Previews. It allows searchers to see a preview of websites appearing in their results without clicking through to the site. If you conduct business online, Google is an 800 pound gorilla you need to keep tabs on: chances are they deliver a lot of your [...]
User experience fail, Intuit
This one’s a little old, but still worth sharing. Intuit released a new version of QuickBooks Online a few weeks back, and while any update to that clunky bit of web app is welcome, trying to use the “upgraded” version came with a free package of frustration. First: The previous version had whined that it [...]
No Shoes, No Shirt, No Email Address History, No Service?
An article in today’s InternetRetailer.com daily news called “Why retailers can probably trust consumers with lots of Facebook friends” caught my eye: Accertify announced today a deal to incorporate into its fraud-screening process data from Rapleaf, a company that has indexed over 600 million e-mail addresses, and tracks such information as how many social network [...]
Why Are You Doing SEO?
Our team’s Yammer was heating up a few days ago with a discussion about “link sniping.” This practice, along with others endlessly debated by dozens of SEOs of varying shades of hat (think cloaking, PageRank sculpting, siloing, etc.), is a niche practice known only to people who are competitive within the world of search engine [...]
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