Beautiful one-second videos show us creative marketing possibility

Montblanc held a contest seeking submissions for “one-second videos” and the compiled results are stunning:

Seconds Of Beauty – 1st round compilation from The Beauty Of A Second on Vimeo.

Perhaps you think of Montblanc as a pen company first and foremost, but this is a promotion for the chronograph. And it is yet another example of how a company can extend how its brand interacts with customers, and how customers experience the essential value of what the brand represents. Pretty clever, and beautifully effective.

Plus, they engaged Wim Wenders, one of my personal favorite filmmakers, to intro and “present” the concept: see his video intro here.

This entry was posted in marketing & ads and tagged . Bookmark the permalink. Follow any comments here with the RSS feed for this post. Both comments and trackbacks are currently closed.