Montblanc held a contest seeking submissions for “one-second videos” and the compiled results are stunning:
Perhaps you think of Montblanc as a pen company first and foremost, but this is a promotion for the chronograph. And it is yet another example of how a company can extend how its brand interacts with customers, and how customers experience the essential value of what the brand represents. Pretty clever, and beautifully effective.
Plus, they engaged Wim Wenders, one of my personal favorite filmmakers, to intro and “present” the concept: see his video intro here.