Yearly Archives: 2012

Social Media Beyond Marketing: The HR Implication

Last week, Jennifer Way of Way Solutions and I were invited to speak at the West Tennessee SHRM (Society for Human Resource Management) Human Resources & Employment Law 2012 Spring Conference. Our topic was “Highlighters, Candy Bars, & Microphones: A New View of Social Media for HR.” The gist of what we had to say [...]

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10 Chrome Extensions for the Savvy Digital Marketer

Everyone here at [meta]marketer is huge on online productivity. Like the rest of the team, I use a good many web-based tools to help facilitate getting a lot of stuff done. As I was setting up a scheduled tweet, it occurred to me that some of our friends might like to see just what tools we [...]

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Now Hiring: Super-Smart Marketing Analysts

Do you “see” marketing? Where other people may notice catchy slogans or clever copy, are you picturing the crew back at HQ sitting around a conference table, arguing about metrics and goals and how this billboard or that TV ad relates to their online campaigns? Do you see annoying ads on the websites you visit [...]

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Now Hiring: Project Effectiveness Manager

Be honest: you dream in Gantt charts, don’t you? Hey, we understand. We dream in histograms. We know being awesomer than most can be a lonely business. That’s why we’re set on assembling a growing group of awesome people so we can work together and keep each other company while we improve the way the [...]

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Building a network stronger than steel and more powerful than a locomotive

A few weeks ago, I agreed to participate in the PodCamp Nashville “Blog Tour,” and ever since, I’ve puzzled over what I could write about PodCamp. Not for lack of material, mind you: I have a somewhat deep and storied connection with the BarCamp and PodCamp unconferences in Nashville, and so, by extension, does [meta]marketer. [...]

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