Tag Archives: marketing analytics
Conversion Conference East 2011: So glad I went
Have you attended conferences where the content isn’t very good, the speakers seem to be holding back their best stuff, you don’t walk away having learned much, and you wonder why you wasted your time? I certainly have. But this past week does not get added to my dark mental list of such events. This [...]
Social Media for Business: Metrics and Risk Management
Last week, I presented at a workshop at Lipscomb University called “Social Media Revolution” along with fellow local social media experts Bill Seaver of MicroExplosion Media and Rob Robinson of McNeely Pigott & Fox. The thrust of my portion of the event was on measurement and risk management, and since these are topics that our [...]
Posted in social media & networks Also tagged marketing, measurable marketing, metrics, public speaking, risk management, social marketing, social media & networks, social media optimization Comments Off
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