Monthly Archives: June 2009

Why the Agency Utilization Model is Flawed

Since starting [meta]marketer, I’ve been naturally having a lot of conversations with people about why I’ve chosen to work with freelancers instead of building what people inevitably call “a real agency.” Most people guess it’s to reduce overhead. That’s a good guess, but it isn’t the real reason. The real reason is a nasty little [...]

Posted in management | Tagged , , , , | Comments Off