Monthly Archives: September 2009
Nashville Technology Council Announces 2009 Technology Award Finalists | Nashville Technology Council
I’m pleased, proud, and humbled to announce that I’m a finalist for “Social Media / Blogger of the Year” in the Nashville Technology Council 2009 Technology Awards: The Nashville Technology Council today announced the finalists for the 2009 “Feel the Beat” Technology Awards. The awards recognize those individuals and companies whose success has helped grow [...]
Social Media Update: Adoption is Great, but Accountability Still Stinks
A recent post in Mashable showed some of the results of an August 2009 survey by Mzinga and Babson Executive Education, good news / bad news style: 86% of professionals in a variety fields said that they have adopted social media in some way. While the survey results are great in that they indicate an [...]
How Do You Sell More Hats?
Let’s say you run an online store selling, I don’t know, let’s call it hats. And let’s say that your site gets 100 visitors each and every day. Out of those 100, let’s say 2 of them buy a hat. (For what it’s worth, 2% is a pretty average conversion rate for an un-optimized e-commerce [...]
Simplicity Sells.
I’m a big fan of Dr. Flint McGlaughlin at Marketing Experiments. I spoke at their Selling Online Subscriptions Summit in ’08 and was invited to attend and listen to all the other speakers; his keynote alone was enough to make the whole conference worthwhile. The thrust of his message is encapsulated, for me, in this [...]