Body Shop + Groupon copy/paste error from the Gap email?

By Kate O'Neill | Published October 25, 2010

Let’s all have a moment of silence for the email marketing manager at The Body Shop who’s having a REALLY crappy Monday, shall we?

Body Shop + Groupon email screenshot

Following in Gap’s footsteps, The Body Shop has launched a nationwide Groupon campaign. But it looks like their email to their house list borrowed a little too closely from its predecessor. In the subject line of the email, it says “Gap + Groupon” rather than “The Body Shop + Groupon.”

How many millions of people do you think received this email? Are you having a better Monday than this?

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6 Comments

  1. Dave Delaney
    Posted October 25, 2010 at 9:17 am | Permalink

    I hate when that happens.
    At least Body Shop has a better logo. :)

  2. Courtenay Rogers
    Posted October 25, 2010 at 9:28 am | Permalink

    Ouch. Yikes. Copy and paste sure can make us lazy….. My Monday is great, thanks for asking;)

  3. Stephanie
    Posted October 25, 2010 at 9:30 am | Permalink

    It was correct in the Cleveland, Chicago and Baltimore emails at least. Perhaps was just a Nashville Groupon error, which leads me to believe the problem was on Groupon’s side, not Body Shop’s. I smell a discounted commission… :-)

  4. Stephanie
    Posted October 25, 2010 at 9:32 am | Permalink

    Nevermind. Whoopsy!!

  5. Megan
    Posted October 25, 2010 at 9:40 am | Permalink

    +1 to Dave :D

    And I feel for the campaign manager at The Body Shop. Yikes. Proof, proof, proof people!

  6. Dave Hendricks
    Posted October 25, 2010 at 9:52 am | Permalink

    It would be interesting to A/B test that against a corrected subject line to see which one does better. Might be surprising!