Let’s all have a moment of silence for the email marketing manager at The Body Shop who’s having a REALLY crappy Monday, shall we?
Following in Gap’s footsteps, The Body Shop has launched a nationwide Groupon campaign. But it looks like their email to their house list borrowed a little too closely from its predecessor. In the subject line of the email, it says “Gap + Groupon” rather than “The Body Shop + Groupon.”
How many millions of people do you think received this email? Are you having a better Monday than this?