I’m a cover girl! OK, so it’s in the nameplate of a mid-market business newspaper, and not the cover of, like, Vogue or Glamour or Fast Company or even Cat Fancy, but my mom and the maintenance guy in our office building and everyone on the [meta]marketer team are all pretty psyched anyway.
Here’s the link to the digital edition. I won’t quote the whole thing here because that wouldn’t be, you know, fair or legal or whatever, but here are a few excerpts you might enjoy:
What single thing makes your organization stand out? We are committed to the ideas that a disciplined approach to measurable and meaningful marketing drives accountability, and that business data by-and-large represents the real interests and needs of people. The marriage of those concepts can lead to powerful opportunities to create outstanding customer experiences and return strong profit.
Organization or company other than your own that you most admire? Netflix. I appreciated when I worked there but have grown to appreciate even more how well-run that company was. We all knew a single metric we were focused on hitting, and every department had a metric that influenced the company-level one, and each individual had his or her own metric as well. It was a great example of using visibility and transparency to get everyone running in the same direction.
What do you do to relieve stress? I probably ought to say something dignified like “go for a hike in the woods,” but a more honest answer is: post non sequiturs about cats and beer on Twitter.
What does your organization have in the works for 2013? We’re focusing on developing content out of the work we’ve done over the past four years, and getting [it] in front of a broader audience.
By the way, one of the ways we’re doing that is by creating one of our most-requested programs: a series of educational seminars and workshops for people who want to get better at marketing. The first of those is coming up on Wednesday, June 19th and is, again by popular request, actually geared toward entrepreneurs, business owners, and other folks who aren’t marketers who find themselves doing marketing anyway: Smarter Marketing for Non-Marketers. There’s still some room; maybe we’ll see you there.
We’ve got a whole lot more in the works. We’d encourage you to subscribe to our mailing list (that’s a link to the full form, or you can just enter your email below) so you can find out about upcoming events. Don’t worry: we’re all about being respectful marketers, so we won’t overwhelm your inbox with junk you don’t care about. And we promise not to send too many non sequiturs about cats and beer. That’s what Twitter is for.