Tag Archives: Google

What Baffles Me About Google+

Here’s what I don’t get about Google+: why isn’t there a clear upgrade path from Google Buzz? A friend of mine shared something in her Buzz feed that I wanted to reshare. When I clicked the Reshare button, I was presented with a list of my Google Contacts groups to choose from. Standard, right? That’s [...]

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Google+ Invitations: What’s with all the hand-wringing?

I did get an invitation to Google+ yesterday, so I may be speaking from a place of privilege (please read that with a flippant tone), but I guess I’m not sure what all the hand-wringing over the closed system of invites is about. That’s the way a lot of new products are introduced, and it [...]

Posted in social media & networks | Also tagged , 3 Comments

Google Instant Previews: Unanswered Questions

Known Unknowns That Affect Your Searchers and Site Now that we’ve had Google Instant Previews for a week a little more information about how they work has come to light, but there are still some things we don’t know that will affect the experience of searchers looking for your site. It may seem laborious to [...]

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Google Instant, the Searcher Experience, and How It All Plays Out

Like everyone else who works in search marketing, we’ve been paying close attention to the launch of Google Instant, but unlike a lot of what we’re hearing in the search marketing community, we’re seeing it more as a new facet of search experience to understand and work with rather than an ‘OMG the sky is [...]

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Will Google's New Music Service Affect Your Business? Surprise: It Might.

When I first moved to Nashville in February of 2003, I was in pursuit of a dream: I wanted to develop my songwriting and write hits. It did not escape my notice that the industry was changing, even then, and that the distribution models that had ensured songwriter royalties were being disrupted, so that I [...]

Posted in experience optimization, news articles | Also tagged , , , , , , 1 Comment