Here’s what I don’t get about Google+: why isn’t there a clear upgrade path from Google Buzz?
A friend of mine shared something in her Buzz feed that I wanted to reshare. When I clicked the Reshare button, I was presented with a list of my Google Contacts groups to choose from. Standard, right? That’s how it’s worked since they introduced Buzz. Except that it made me think: why wouldn’t this be an opportunity to begin to blend Buzz and Google+? The way they’ve integrated the two right now is weaksauce: there’s simply a Buzz column on your Google+ profile; Buzz shares don’t go into your “Posts” stream, despite the fact that the user action is fundamentally the same. Isn’t Google+ an evolution of Buzz, rather than something to be maintained in addition to it? I can tell you now, if I have to divide my time between Twitter, Facebook, and Google’s social network du jour, I’m not going to be happy about maintaining BOTH Buzz and Plus.
Moreover, when I share something on Buzz, I’m explicitly selecting groups from my Contacts with whom I want to share. Should Google+ be somehow aware of that, like, say, suggesting those groups as Circles?
I guess what I’m asking is, for being made up of such smart people, why does Google act so stupid?
I think the problem is lack of product management and product development in-house. It’s not uncommon, when you have a group of smart engineer-types that anything they collaborate on is technologically solid but a great big WTF when it comes to making any sense of customer need or use case. (I’ve seen it a dozen times before in Silicon Valley companies filled with geniuses.) The skills needed to understand product roadmapping and requirements are so completely different from those needed to effectively build, but folks who know how to build don’t often know how to assign value to the folks who know how to plan the building.
And look, I don’t mean to be getting all “the inmates are running the asylum” on you, because at this point that argument has become trite and everyone who’s observed software development over the past decade or two knows this is A Thing. But I guess what’s mystifying me is why doesn’t Google seem to know it’s A Thing, and hire accordingly?