Google+ Invitations: What’s with all the hand-wringing?

I did get an invitation to Google+ yesterday, so I may be speaking from a place of privilege (please read that with a flippant tone), but I guess I’m not sure what all the hand-wringing over the closed system of invites is about. That’s the way a lot of new products are introduced, and it helps keep the focus on getting the product ready for use by a critical mass of people rather than on supporting early users.

Plus (see what I did there?), can we be candid? This is obviously about marketing, too. Limiting access to the system builds curiosity and buzz (see what I did there?) and virtually ensures demand.

Don’t worry, this phase won’t last long. Before you know it, you’ll have your Google+ account all set up and then you’ll go back to playing Farmville in Facebook.

This entry was posted in social media & networks and tagged , , . Bookmark the permalink. Follow any comments here with the RSS feed for this post. Both comments and trackbacks are currently closed.


  1. Posted June 30, 2011 at 1:43 pm | Permalink

    You have to admit, it’s a clever way to beta test a product without getting slammed with a wave of new users all at once.

    (I couldn’t help myself.)

  2. John Quingsley
    Posted July 6, 2011 at 10:55 pm | Permalink

    Ok, the obvious comment would be that if you can please send me an invite chagresblogger at gmail

  3. Kate O'Neill
    Posted July 7, 2011 at 10:26 am | Permalink

    I’ve added you to a circle; see if that generates an invite. :)