Category Archives: social media & networks
Google+ Invitations: What’s with all the hand-wringing?
I did get an invitation to Google+ yesterday, so I may be speaking from a place of privilege (please read that with a flippant tone), but I guess I’m not sure what all the hand-wringing over the closed system of invites is about. That’s the way a lot of new products are introduced, and it [...]
Causes, the Facebook Bra Color Meme, and Effective Social Marketing
[meta]marketer founder and CEO Kate O’Neill is interviewed in the Tennessean this morning about social media and networking for cause marketing and awareness: When women throughout the country were advertising their bra colors for breast cancer awareness on Facebook last week, posting single-word status updates such as “yellow,” “chartreuse” and “none,” local marketing exec Kate [...]
Social Media Update: Adoption is Great, but Accountability Still Stinks
A recent post in Mashable showed some of the results of an August 2009 survey by Mzinga and Babson Executive Education, good news / bad news style: 86% of professionals in a variety fields said that they have adopted social media in some way. While the survey results are great in that they indicate an [...]
Spending the Weekend at Social South (aka #SoSo)
We here at [meta]marketer are advocates of recognizing any potentially meaningful tools that may exist in the marketer’s toolbox. But tools, whether a hammer or a broadcast email, have unique characteristics, and so we regard each tool with the following observations: You should measure carefully when using any tool. Each tool is not relevant to [...]
Social Media for Business: Metrics and Risk Management
Last week, I presented at a workshop at Lipscomb University called “Social Media Revolution” along with fellow local social media experts Bill Seaver of MicroExplosion Media and Rob Robinson of McNeely Pigott & Fox. The thrust of my portion of the event was on measurement and risk management, and since these are topics that our [...]
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