Tag Archives: user experience
What Baffles Me About Google+
Here’s what I don’t get about Google+: why isn’t there a clear upgrade path from Google Buzz? A friend of mine shared something in her Buzz feed that I wanted to reshare. When I clicked the Reshare button, I was presented with a list of my Google Contacts groups to choose from. Standard, right? That’s [...]
Google+ Invitations: What’s with all the hand-wringing?
I did get an invitation to Google+ yesterday, so I may be speaking from a place of privilege (please read that with a flippant tone), but I guess I’m not sure what all the hand-wringing over the closed system of invites is about. That’s the way a lot of new products are introduced, and it [...]
New post on CMO.com: “filter bubbles,” personalization, and behavioral targeting
Our own Kate O’Neill has a new article up at CMO.com, and it’s the top story today: Narcissism: Personalization’s Flip Side? It plays off of the Eli Pariser “filter bubbles” TED talk, so if you haven’t seen that, you’ll probably want to watch that first.
Google Instant, the Searcher Experience, and How It All Plays Out
Like everyone else who works in search marketing, we’ve been paying close attention to the launch of Google Instant, but unlike a lot of what we’re hearing in the search marketing community, we’re seeing it more as a new facet of search experience to understand and work with rather than an ‘OMG the sky is [...]
User experience fail, Intuit
This one’s a little old, but still worth sharing. Intuit released a new version of QuickBooks Online a few weeks back, and while any update to that clunky bit of web app is welcome, trying to use the “upgraded” version came with a free package of frustration. First: The previous version had whined that it [...]
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