Category Archives: social media & networks

Causes, the Facebook Bra Color Meme, and Effective Social Marketing

[meta]marketer founder and CEO Kate O’Neill is interviewed in the Tennessean this morning about social media and networking for cause marketing and awareness: When women throughout the country were advertising their bra colors for breast cancer awareness on Facebook last week, posting single-word status updates such as “yellow,” “chartreuse” and “none,” local marketing exec Kate [...]

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