Is “The South” Where You Think It Is?

Seth Godin talks about a map from the NYT showing counties where Republican voting increased. Seth’s take is about the persisting tribal effect, of course (relating to his recent work on tribes), and that’s all very well and interesting. I’m a big fan of his work.

But I have two different reactions:

1. Well done, NYT. I’m such a data geek, and this is an example of why. You can find such gems within large data sets, and they’ve done a lovely job of presenting it.

2. Tennessee, Missouri, Arkansas, Oklahoma, and Louisiana. They’re the new “South.” Or rather, we need to retire the metaphor where conservative = South and South = conservative, and look for a more current way to think about it. And to tie back to Seth’s post, it may just be related to the tribal story itself.

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