Tag Archives: social media & networks
Beyond Foodtweets: Social Media Optimization (SMO) for Small Business
Yes, Virginia, there is value in social media. A remarkable amount of businesspeople still think Twitter is a waste of time and Facebook is for silly quizzes. Some still think blogging is self-indulgent. But how do you get from “hello World” to something that actually drives your business?
How Viral Marketing is Like Writing a Hit Song
Many of you reading this know I’m a songwriter in my spare (ha!) time. I haven’t had any hits, but that doesn’t mean I haven’t written any. That’s not just a rationalization; it’s a relevant insight into how viral marketing works. Is viral marketing something you can make happen or is it something that just [...]
Q&A for Public Speaking Engagement Today
A few months ago, I was asked by Liz Jenkins of A Fresh Space to speak at a meeting of the National Association of Professional Organizers about SEO, blogging, and other social media as it relates to improving web presence. I’m not going to be coy about it: I love public speaking. (I’m available for [...]
Cats on Twitter: A Round-Up (Why Not?)
As an online marketer, I have a natural curiosity about using social media sites in creative new ways. Twitter is rife with opportunities to be creative and engage other Twitter users (Twits? Tweeters? Tweeple?) in lively and playful interactions. So if you’re not discovering something new and weird and wonderful every day on Twitter, well, [...]
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