Tag Archives: social media & networks
And the award goes to…
You know how you always hear famous people dismissing the importance of actually winning an award by saying “it’s an honor just to be nominated”? I found myself saying that a lot since learning I was a finalist for “Social Media/Blogger of the Year” in the Nashville Technology Council‘s Feel the Beat Awards and what [...]
Nashville Technology Council Announces 2009 Technology Award Finalists | Nashville Technology Council
I’m pleased, proud, and humbled to announce that I’m a finalist for “Social Media / Blogger of the Year” in the Nashville Technology Council 2009 Technology Awards: The Nashville Technology Council today announced the finalists for the 2009 “Feel the Beat” Technology Awards. The awards recognize those individuals and companies whose success has helped grow [...]
Spending the Weekend at Social South (aka #SoSo)
We here at [meta]marketer are advocates of recognizing any potentially meaningful tools that may exist in the marketer’s toolbox. But tools, whether a hammer or a broadcast email, have unique characteristics, and so we regard each tool with the following observations: You should measure carefully when using any tool. Each tool is not relevant to [...]
Social Media for Business: Metrics and Risk Management
Last week, I presented at a workshop at Lipscomb University called “Social Media Revolution” along with fellow local social media experts Bill Seaver of MicroExplosion Media and Rob Robinson of McNeely Pigott & Fox. The thrust of my portion of the event was on measurement and risk management, and since these are topics that our [...]
Beyond Foodtweets: Social Media Optimization (SMO) for Small Business
Yes, Virginia, there is value in social media. A remarkable amount of businesspeople still think Twitter is a waste of time and Facebook is for silly quizzes. Some still think blogging is self-indulgent. But how do you get from “hello World” to something that actually drives your business?
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