Tag Archives: social media optimization
Social Media for Business: Metrics and Risk Management
Last week, I presented at a workshop at Lipscomb University called “Social Media Revolution” along with fellow local social media experts Bill Seaver of MicroExplosion Media and Rob Robinson of McNeely Pigott & Fox. The thrust of my portion of the event was on measurement and risk management, and since these are topics that our [...]
Posted in social media & networks
Also tagged marketing, marketing analytics, measurable marketing, metrics, public speaking, risk management, social marketing, social media & networks
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Beyond Foodtweets: Social Media Optimization (SMO) for Small Business
Yes, Virginia, there is value in social media. A remarkable amount of businesspeople still think Twitter is a waste of time and Facebook is for silly quizzes. Some still think blogging is self-indulgent. But how do you get from “hello World” to something that actually drives your business?
Posted in social media & networks
Also tagged business, Facebook, marketing, social marketing, social media & networks, strategy, Twitter
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