Tag Archives: social media optimization
Klout and the business of vanity analytics
The Tennessean newspaper ran a front-page piece this weekend called Klout measures online influence. It examines the role of Klout, an online influence measurement service, in social media usage and cites a number of Nashville-area social media heavy users (including myself and my good friends Dave Delaney, Rex Hammock, Courtenay Rogers, and Steve Chandler) and their relatively high Klout scores. Whenever the [...]
Social Media for Business: Metrics and Risk Management
Last week, I presented at a workshop at Lipscomb University called “Social Media Revolution” along with fellow local social media experts Bill Seaver of MicroExplosion Media and Rob Robinson of McNeely Pigott & Fox. The thrust of my portion of the event was on measurement and risk management, and since these are topics that our [...]
Beyond Foodtweets: Social Media Optimization (SMO) for Small Business
Yes, Virginia, there is value in social media. A remarkable amount of businesspeople still think Twitter is a waste of time and Facebook is for silly quizzes. Some still think blogging is self-indulgent. But how do you get from “hello World” to something that actually drives your business?
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