Tag Archives: strategy
Test Everything… or Not?
Seth Godin today writes: Netflix tests everything. [...] Except they didn’t test the model of renting DVDs by mail for a monthly fee. [...] And they didn’t test the idea of betting the company on a switch to online delivery. The three biggest assets of the company weren’t tested, because they couldn’t be. Sure, go [...]
Dusting Off Our Crystal Ball for CMO.com’s 2011 Marketing Predictions
Looking at what is likely for 2011, I have the distinct impression that some of what was predicted to happen in 2010 is really more suited to the circumstances of 2011, such as the real growth of marketing analytics and web optimization. So when CMO.com asked for me for my predictions for 2011, I was [...]
Slides from 'Social Media 101' presentation
This morning I gave a talk on the basics of social media which was co-presented by Nashville Technology Council and Digital Nashville. You can see the slides from that presentation here: Social Media 101 View more presentations from Kate O’Neill. You can also access the handout I gave attendees to help them plan their social [...]
Spending the Weekend at Social South (aka #SoSo)
We here at [meta]marketer are advocates of recognizing any potentially meaningful tools that may exist in the marketer’s toolbox. But tools, whether a hammer or a broadcast email, have unique characteristics, and so we regard each tool with the following observations: You should measure carefully when using any tool. Each tool is not relevant to [...]
Why Are You Doing SEO?
Our team’s Yammer was heating up a few days ago with a discussion about “link sniping.” This practice, along with others endlessly debated by dozens of SEOs of varying shades of hat (think cloaking, PageRank sculpting, siloing, etc.), is a niche practice known only to people who are competitive within the world of search engine [...]
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