Tag Archives: strategy

Beyond Foodtweets: Social Media Optimization (SMO) for Small Business

Yes, Virginia, there is value in social media. A remarkable amount of businesspeople still think Twitter is a waste of time and Facebook is for silly quizzes. Some still think blogging is self-indulgent. But how do you get from “hello World” to something that actually drives your business?

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How Viral Marketing is Like Writing a Hit Song

Many of you reading this know I’m a songwriter in my spare (ha!) time. I haven’t had any hits, but that doesn’t mean I haven’t written any. That’s not just a rationalization; it’s a relevant insight into how viral marketing works. Is viral marketing something you can make happen or is it something that just [...]

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