Tag Archives: website optimization
Consistency does not mean conversion effectiveness
Blurted out during a planning session and presented here for your consideration: “Consistency is almost never a factor in conversion effectiveness.” By that I meant that just because a button works on one page, it won’t necessarily be the winning button for another page. Just because a message resonates with one audience, it won’t necessarily be [...]
Posted in experience optimization Also tagged analysis & intelligence, context, conversion optimization, web analytics Comments Off