Tag Archives: web site optimization
Speaking at BarCamp Nashville – Are You Going?
If you’re in Nashville on Saturday, October 17th, the place to be is downtown at Cadillac Ranch where the third BarCamp Nashville will be happening, and I mean really happening. This is where the best minds in technology, web, digital content, social media, and more will be. And if you do go, you can see [...]
How Do You Sell More Hats?
Let’s say you run an online store selling, I don’t know, let’s call it hats. And let’s say that your site gets 100 visitors each and every day. Out of those 100, let’s say 2 of them buy a hat. (For what it’s worth, 2% is a pretty average conversion rate for an un-optimized e-commerce [...]
Simplicity Sells.
I’m a big fan of Dr. Flint McGlaughlin at Marketing Experiments. I spoke at their Selling Online Subscriptions Summit in ’08 and was invited to attend and listen to all the other speakers; his keynote alone was enough to make the whole conference worthwhile. The thrust of his message is encapsulated, for me, in this [...]
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