Tag Archives: e-commerce

New post on CMO.com: “filter bubbles,” personalization, and behavioral targeting

By Kate O'Neill | Published June 8, 2011

Our own Kate O’Neill has a new article up at CMO.com, and it’s the top story today: Narcissism: Personalization’s Flip Side? It plays off of the Eli Pariser “filter bubbles” TED talk, so if you haven’t seen that, you’ll probably want to watch that first.

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Beware of the Phone-Wielding Consumer

By Kate O'Neill | Published December 7, 2009

via Rob Cottingham. Oh, I’ve totally done this. Don’t be surprised if this is the next trend everyone can’t stop talking about. Have you started thinking about your mobile strategy yet?

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No Shoes, No Shirt, No Email Address History, No Service?

By Kate O'Neill | Published August 25, 2009

An article in today’s InternetRetailer.com daily news called “Why retailers can probably trust consumers with lots of Facebook friends” caught my eye: Accertify announced today a deal to incorporate into its fraud-screening process data from Rapleaf, a company that has indexed over 600 million e-mail addresses, and tracks such information as how many social network [...]

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