Smart Marketing Moves for Iridesco's Harvest

I recently asked on Twitter what tool folks recommended for time tracking, invoicing, and project management. A lot of people suggested Basecamp, but I’ve used it with multiple clients and it doesn’t really cover what I’m interested in. Several people suggested Harvest, which I’d never heard of, but from the overview on the web site, it looked like it had about the right set of functionality for my needs, so I signed up for a free 30-day trial. (Smart!)

While signing up, I noticed that a banner for their New Founders Program in which new business founders can submit a summary of their business plan. From these applicants, Harvest chooses a winner and awards them a year of free use of the service. (Very smart!)

I wrote up the [meta]marketer un-agency in application for the program, and just got a response. We didn’t win the free year, but we were nonetheless given a $10 coupon to use for our first month’s Harvest subscription. (Sneaky smart!) Also in the email I got back from Michael Dolan at Iridesco (the markers of Harvest) was a comment about the un-agency idea:

I think you have a really outstanding idea, and I love the idea of being able to pass around clients and leads, without the big structure that tends to drag everything down.

So let’s review. Invitation to become part of a community? Check. Incentive to overcome the fallout that comes during trial-to-paid conversion? Check. Personalized response from the company? Check.

Oh, and most importantly: great product? Check.

It’s all there. This is some smart marketing. Kudos, Iridesco.

(By the way, [meta]marketer is a great model with benefits for both the user and the freelance professional. Which leads me to this:

  • Are you in need of a web marketing consultation or any web services? Contact me, and I’ll connect you with the best talent in Nashville and around the globe.
  • Are you a freelancer interested in being part of a great referral network? Contact me and let me know what makes you tick.)

Image credit: wwarby, via flickr

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One Comment

  1. Posted April 22, 2009 at 1:22 pm | Permalink

    Thanks for the write-up, Kate! Please feel free to get in touch if you have any questions!