Monthly Archives: April 2010

Waterfall vs. Optimization

Tom Fishburne nails it again: As he says in the accompanying post, the “waterfall” approach is a terrible fit for web project management: We couldn’t predict all of the potential issues when we first wrote a brief. So, requirements would inevitably change and we’d uncover issues too late to do anything about them. We would [...]

Posted in experience optimization | Tagged , , , | Comments Off