Monthly Archives: September 2010
4 Types of Analytics (Non-)Users
For many people, analyzing web traffic is like flossing: we know we should do it, but we’d rather not and say we did. In fact, as data-driven marketers, we’ve seen enough examples of people having a love/hate (mostly hate) relationship with their web data that we thought we’d share some of the classics. (Of course, [...]
Posted in mostly for fun Tagged analysis & intelligence, metrics & analytics, web analytics Comments Off
Google Instant, the Searcher Experience, and How It All Plays Out
Like everyone else who works in search marketing, we’ve been paying close attention to the launch of Google Instant, but unlike a lot of what we’re hearing in the search marketing community, we’re seeing it more as a new facet of search experience to understand and work with rather than an ‘OMG the sky is [...]
Posted in search Tagged Google, search marketing, searcher experience optimization, seo, user experience Comments Off

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