Monthly Archives: September 2010

4 Types of Analytics (Non-)Users

For many people, analyzing web traffic is like flossing: we know we should do it, but we’d rather not and say we did. In fact, as data-driven marketers, we’ve seen enough examples of people having a love/hate (mostly hate) relationship with their web data that we thought we’d share some of the classics. (Of course, [...]

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Google Instant, the Searcher Experience, and How It All Plays Out

Like everyone else who works in search marketing, we’ve been paying close attention to the launch of Google Instant, but unlike a lot of what we’re hearing in the search marketing community, we’re seeing it more as a new facet of search experience to understand and work with rather than an ‘OMG the sky is [...]

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