Monthly Archives: January 2011

Test Everything… or Not?

By Kate O'Neill | Published January 14, 2011

Seth Godin today writes: Netflix tests everything. [...] Except they didn’t test the model of renting DVDs by mail for a monthly fee. [...] And they didn’t test the idea of betting the company on a switch to online delivery. The three biggest assets of the company weren’t tested, because they couldn’t be. Sure, go [...]

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