Category Archives: social media & networks

Social Media for Business: Metrics and Risk Management

By Kate O'Neill | Published August 2, 2009

Last week, I presented at a workshop at Lipscomb University called “Social Media Revolution” along with fellow local social media experts Bill Seaver of MicroExplosion Media and Rob Robinson of McNeely Pigott & Fox. The thrust of my portion of the event was on measurement and risk management, and since these are topics that our [...]

Tagged marketing, marketing analytics, measurable marketing, metrics, public speaking, risk management, social marketing, social media & networks, social media optimization | Comments Off