Social Media for Business: Metrics and Risk Management

Last week, I presented at a workshop at Lipscomb University called “Social Media Revolution” along with fellow local social media experts Bill Seaver of MicroExplosion Media and Rob Robinson of McNeely Pigott & Fox.

The thrust of my portion of the event was on measurement and risk management, and since these are topics that our clients often ask about, I thought I’d share my slides with you. They probably lack a little something without the narration, but I hope there’s still something useful in it for you.

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