Monthly Archives: May 2009
Beyond Foodtweets: Social Media Optimization (SMO) for Small Business
Yes, Virginia, there is value in social media. A remarkable amount of businesspeople still think Twitter is a waste of time and Facebook is for silly quizzes. Some still think blogging is self-indulgent. But how do you get from “hello World” to something that actually drives your business?
Posted in social media & networks
Tagged business, Facebook, marketing, social marketing, social media & networks, social media optimization, strategy, Twitter
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How Viral Marketing is Like Writing a Hit Song
Many of you reading this know I’m a songwriter in my spare (ha!) time. I haven’t had any hits, but that doesn’t mean I haven’t written any. That’s not just a rationalization; it’s a relevant insight into how viral marketing works. Is viral marketing something you can make happen or is it something that just [...]
Posted in marketing & ads
Tagged marketing, social marketing, social media & networks, strategy, viral
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