Monthly Archives: June 2011
New post on CMO.com: “filter bubbles,” personalization, and behavioral targeting
I’m giddy about the fact that I have a new article up at CMO.com, and it’s the top story today: Narcissism: Personalization’s Flip Side? It plays off of the Eli Pariser “filter bubbles” TED talk, so if you haven’t seen that, you’ll probably want to watch that first.
Posted in thought leadership Tagged behavioral, conversion optimization, customer experience, e-commerce, targeting, user experience, website optimization Comments Off